Five ways a home seller can overcome a market downturn to maximize returns.

June 20, 2023

Five ways a home seller can overcome a market downturn to maximize returns.


Here are five savvy ways for home sellers to overcome a market downturn and sell their property at a premium price:

  1. What price is right: Choosing the right price to market your home is critical on many levels. But during a market downturn, it's crucial to price your property competitively to maximize the number of buyers that will see your home. In cities like San Francisco, setting a price to attract optimal traffic and create buyer momentum and even competition is a critical approach. 

  2. Staging and Design: Staging is another way of unleashing the market potential of the home. Removing all personal items from your home and professionally staging your property is an absolute must in a down market. Working with a designer and stager is a must if you're looking to maximize the appeal of your home.  Proper design will allow buyers to envision themselves living in the space and make your property stand out in a competitive market. 

  3. Incentives: Offer incentives such as paying closing costs or providing a home warranty to make your property more enticing to buyers. These perks can help you sell at a premium price even during a market downturn.

  4. Online Marketing: Being proactive in marketing your property is one way to overcome the challenges of a market downturn. To reach a wide range of potential buyers, utilize various marketing channels, including online listings, social media platforms, and open houses.

  5. Repairs and Improvements: Address any apparent repairs or necessary improvements, including and especially applying a fresh coat of paint, to enhance the appeal of your property. Buyers want to feel confident in their investment, so investing in simple cosmetic upgrades like fresh paint or new flooring can help your property stand out from the competition.

By implementing these strategies, you can increase your chances of successfully selling your property at a premium price, even in a challenging market downturn.


Scott Conway - Realtor #01395192


[email protected]

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