Should I Stage My San Francisco Home?

January 21, 2021

Selling a home in San Francisco can feel like a huge undertaking. The additional prospect of moving your furniture with the added cost of getting the home staged can push some people to question, “is it really worth staging my home?” Staging takes time. It comes at a cost and is disruptive.

So, is staging your home really worth it?

The answer we give all of our San Francisco Bay Area clients is, YES. For the vast majority of situations, it is in the Seller’s interest to stage their homes. Here are 5 reasons why it’s worth staging your home:

Staged homes sell faster

A report from identified 94 percent of staged homes sold in 29 days or less, compared to an average of 145 days for homes that were not staged. Similarly, a study conduct by NAR found nearly two-thirds of sellers’ agents stated staging a home decreases the amount of time the home spends on the market.

Staged homes look better online

The decision to see or not see a home is made quickly and made online. A well-staged home can tip the balance in your favor. As the pandemic forces more and more home buyers to conduct most of their research online, a savvy home seller will want to make every effort to stand out. Remember first-impressions matter, in life as in real estate.

Staged homes are less likely to have a price reduction

There is a strong correlation between time on market and price reductions. The longer a home spends on the market the more likely it is to have a price reduction. Where things get interesting is according to a NAR study 38 percent of buyers’ agents said that staging positively affects a home’s value if the home is decorated to the buyer’s taste. This means a well-staged home needs to be designed to appeal to the largest number of potential buyers.

Most homes in San Francisco are staged

Know that a similar home, in a similar location at the same price point, that IS staged is more likely to win over new home buyers. Take a look at what’s currently on the market in San Francisco, it’s quite clear most homes are professionally staged.

Staging sells possibility not reality

Staging streamlines your home for more space. Remember your selling the dream of living in your home not how YOU chose to live there. A staged home has more empty neutral space and becomes a canvas for buyers to imagine their own lives in it.


Choosing to stage or not stage your home is both a personal and business decision. There are multiple options for financing the sale of your home, we are happy to discuss them all. We are just a phone call away.


We work with the very best vendors in San Francisco and we know how to make your property shine. 


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